Fundação Manuel Violante
A volunteer platform driving social impact.
Fundação Manuel Violante challenged Fundação Calouste Gulbenkian to create a skill-based volunteering web-based platform that could attract skilled professionals into volunteering. The goal is to help ONG’s achieve higher management standards, and give them skills to manage — and possibly reinvent — the way they operate, to achieve higher impact in social terms.
Project: A volunteering platform driving social impact
Client: Fundação Manuel Violante / Fundação Calouste Gulbenkian
Market: Social Sector / Skill-based volunteering
Date: July 2015
Client: Fundação Manuel Violante
Business Design: Futurista
Experience Design: Futurista
Brand Strategy: Futurista
Fundação Manuel Violante is McKinsey’s social arm. Working for the third sector, they provide ONG’s with management skills that increase their changes for higher impact.
They challenged Fundação Calouste Gulbenkian to create a skill-based volunteering web-based platform that could attract skilled professionals into volunteering. The goal is to help ONG’s achieve higher management standards, and give them skills to manage — and possibly reinvent — the way they operate, to achieve higher impact in social terms.
By the time Fundação Manuel Violante contacted us with this inspiring project, they wanted us to participate in structuring and designing the business from human-centred perspective; they also wanted us to define the brand, identifying and encapsulating its core benefits to future users — both third sector organisations and skilled professionals. At that point, they already had defined the key differentiating features and had a clear business vision.
Our contribution to this project was achieved by interviewing potential users in focus groups. We had work sessions with both organisations and existing volunteers. Additionally, we did field ethnographic research to skilled professionals who never did volunteering work.
We got startling insights on how the two key actors interact currently, and identified major pain points for both of them. The insights we got from non-volunteers were also decisive for the project, since they informed us about a key pain point: attracting new citizens into volunteering.
We also got clear insight on the project’s vision and key goals, which is directly related to Mckinsey’s culture. Its goal to achieve social impact was taken into consideration while designing the experience.
The solution design was based on impact measurement and human resources management, building a system that could both motivate people to participate and get straightforward feedback on their impact on projects and society.
The project is now in implementation stage and is soon to be launched. We’ll showcase the project details and keep you posted about its impact as it gets into the market!