believes in design-led
design as a strategic business tool to reframe, rethink and transform organisations, and create new forms of value.
Looking forward for a change in perspective.
Futurista advocates design as a strategic business tool. Our goal is to substitute its traditional role of implementation — obsessed with beauty, surface and incremental improvement of objects and systems — for one of strategic thinking. Design is a powerful tool for creative business thinking. We want to share its potential and help organisations to create new forms of value.
Design as a strategic thinking tool
We focus on business related challenges. We operate at a strategic level, at critical stages of the business lifecycle such as creation, expansion, transformation and reinvention. We partner with clients to invent business concepts, and user-focused products and services, that people will love. We meticulously craft compelling experiences and the roadmaps for bringing ideas to market.
Design is a powerful creative thinking approach to problem-solving. Our design-led forward thinking process mixes a human-centred approach with competitive logic. It’s a creative thinking process that uses imagination techniques and strategic thinking to approach business complexity. It’s value for business is to unravel new opportunities, reinvent models, and transform value propositions.
Strategic design is our forward thinking process, our way to actively participate in creating new, better and more meaningful futures, to transform and impact, both organisations and people’s existence, and create enduring value over time.
to change and adopt other perspectives
Forward thinking starts as a predisposition for change and Futurista feels inspired by it. We are curious-minded people willing to explore different perspectives and embrace other standpoints. We believe in collective creation and in bringing together free thinkers, diverse expertises, and community members with opposite views, to create, and influence by choice, preferable futures. A multiverse of minds we call futuristas.
The multiverse of minds we call Futuristas:
an open network of creative collaboration.
A diversity of backgrounds, profiles and expertises to achieve better results, in the sometimes demanding process of innovation.
Industry experts, users and other key skilled profiles join us to participate in the co-creative process at critical moments such as extrapolation and strategic decision. They also collaborate in Futurista’s design research activities.
Empathetic anthropologists, artists and other free creators of possibilities, business strategists, engineers, psychologists, scientists and technology experts are the type of expertises we usually work with. Together, we are futurists.
Futurista has partnered with some creative agencies, freelance designers, and artists, whom we admire for their outstanding execution skills, creativity and work ethics. We are hoping these to be the beginning of many more: a starting point of a community of thinkers and doers that we’ll nurture and grow.
Ectopia — an experimental art lab
We partnered with Ectopia, an Experimental art laboratory in a biological research institute, that hosts artists from different backgrounds interested in exploring the intersection of art and science. It fosters the development of collaborative projects involving artists and researchers.
Ectopia and their resident artists participate in the design process through creative extrapolation. Additionally, they help us research on new creative techniques, and on the value of including radical artistic profiles to the process.
Unlock – a Brand Design Studio
Recently Futurista has grouped in a joint-venture with Unlock — a brand design studio co-owned by talented creatives with whom we have previously worked for 8 years. We couldn’t think of better people to execute and implement our plans.
to create better possibilities for future living.
At Futurista, we live and breathe creative thinking. At its core, our spirit is progressive: we constantly look beyond the now and invent new possibilities for better futures. When looking at something or someone, not only do we see what is, but we see the potential for what it could become. We ask what’s next and what ifs all the time. We are passionate about creativity, free thinking and non-conformism. The belief that creative thinking is the key for transformation is the reason why we exist.
Sources of transformation
Forward thinking design equals transformation through creative extrapolation. The quest for potential has many sources and, while technology certainly plays a part in life improvement, a huge part of new business opportunities and business transformation is low-tech. It comes from understanding users’ needs and markets’ dynamics; exploring emerging social, cultural and technological trends; or from looking inside organisations to reframe business models, organisational structure, processes and services.
A experimental design research lab
A research space where we explore new possibilities for design, to satisfy our proneness to improvement.
Researching on artistic profiles
We are researching on highly creative profiles and the value they can bring to co-creation Non conforming personalities are proving to be a positive influence to provoke confrontation, create disruption and negotiate preferable solutions.
Developing new creative tools
We are currently exploring performative techniques as means to enhance empathy and speculative design as an empowering creative tool. We often invite friends to share their creative techniques or to join us in the space-time imagination experience of speculation to invent possibilities and discuss preferable solutions.
An inclusive approach to business that considers consequences and anticipates impact.
Rooted in our strategic design culture, sustainable solutions are an embedded by default challenge of our approach. It’s our business as usual — and part of the reason why we started, and stay in business.
The Do good design mantra.
As designers, we love people: ‘do good’ is one of the design mantras. While Futurista’s design approach considers users as the leading actors of the design process, and is concerned with creating organisational value and advantage; it always takes into account other stakeholders.
Critical thinking for conscious choices
As strategic designers, critical thinking is in our nature: we always pose the question: better for who?, and, by doing so, we anticipate the consequences and consider the long-term impact of every possible choice. While we find renewed sources of value and better ways of living, we always bear sustainability in mind as our goal.
Business as a transformation agent
Forward thinking design sees organisations as a catalyst for transforming people’s lives and impacting existence in a positive way. While doing business is connected to profit, profitable-only decisions can have huge negative impacts on business sustainability. Profitability becomes an important component of a bigger system, in which inclusive approaches are always preferable, thus, more sustainable.
Meet the founder
A curious challenge-oriented person who uses intuition to understand potential, and imagination to open possibilities for the not-yet-existent. Maybe that’s why she’s drawn to unconventional thinkers and non-conforming personalities.
Cláudia is a designer who also studied business management. She has worked for the Portuguese and UK creative industries since 1996. Since 2003 she has become a strategist and has led the strategy department of a global design consulting firm for over 5 years. There, she has worked for major global brands and has created an innovation group where she experimented new methods and tools for designing new business ideas.