Compal Summo
Naming
Brand Strategy :: Futurista
Copy :: Futurista
Project type ::
copywriting
Challenge
Sumol+Compal, a Portuguese beverages company, wanted to introduce a new premium product in the Compal brand, a 100% fruit NFC (not from concentrate) product with no additives, and asked us to define the naming.
Solution
We created the naming summo, which means superb, superlative but also sounds like juice (sumo) e Portuguese — a heavyweight just, with nothing but fruit.