Compal Summo
Naming

Brand Strategy :: Futurista
Copy :: Futurista

Project type ::
copywriting

Challenge

Sumol+Compal, a Portuguese beverages company, wanted to introduce a new premium product in the Compal brand, a  100% fruit NFC (not from concentrate) product with no additives, and asked us to define the naming.

Solution

We created the naming summo, which means superb, superlative but also sounds like juice (sumo) e Portuguese — a heavyweight just, with nothing but fruit.