Lisbon School of Design
Rebranding
Purpose :: Futurista
Brand Strategy :: Futurista
Design :: Uma Design Studio
Project Management :: Futurista / LSD
Project type ::
purpose
branding
Challenge
After different unsuccessful attempts to change its visual identity, the school direction called Futurista to help in the change process. The brand identity didn’t portray a bold design solution anymore — it was dated — a risk factor when it comes to attracting young students or motivating the school staff.
The challenge was to identify the key differentiation factors, and to envision a future path for LSD with the physical space constraint in mind.
Process
We organised a set of creative sessions with teachers, as well as in-depth interviews with students and other stakeholders, from which emerged the idea that the school key advantage was that it worked as a bridge with the job market, placing around 80% of the students.
Process
We organised a set of creative sessions with teachers, as well as in-depth interviews with students and other stakeholders, from which emerged the idea that the school key advantage was that it worked as a bridge with the job market, placing around 80% of the students.
Solution
The idea of a bridge, a connector, emerged as the core idea, from the countless stories of friendships and partnerships built between teachers and students in personal and familiar culture.
Futurista also defined a set of services and activities to reinforce the idea of the school as a bridge, developing courses with different factories, workshops and artists studios, that simultaneously allows for the school to grow beyond its restrictive physical space.
Designed by UMA, a great Lisbon based Studio we adore, the brand identity used the S as a connection line to create different graphic colour explosions that reminds us of the young blood entering the school and a dynamic ambitious design school.
